The signal to noise ratio in social media is a topic that deserves a lot of attention. The cacophony of voices in the space can be deafening and ineffectual. Fortunately for us, we have Thomas Lee. He is co-founder of Symplur and The Healthcare Hashtag Project and self-proclaimed “curious by nature” analyst. He knows how to separate the wheat from the chaff.

His current passion is the role that social media plays in the evolving healthcare landscape and in the emerging field of healthcare social media analytics. Sifting through the millions of diabetes-related tweets they have captured, his unique insights into how we are advocating in the digital space – and why we should even be concerned with social media – will help us avoid mistakes and use these platforms more intelligently. #MasterLab. #Diabetes. #Advocacy. #GiveItUpForThomasLee.

#MasterLab is a day of advocacy held in conjunction with CWD’s Friend For Life conference in Orlando, Florida every summer. If you’re interested in joining us next summer visit: http://www.diabetesadvocates.org/MasterLab